Disclaimer
For those who love clutter, mess, obstructions and things in the way -
the following product is not for you.
Pitch | Disclaimer
Live
neata
Problem
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TBC
Office chairs haven’t really functionally evolved in decades. They’re still static forms in dynamic spaces.
And right now, there’s no option for seating that adapts to you, your space, or your flow.Pitch | Problem
Live
neata
Problem
l
TBC
Office chairs haven’t really functionally evolved in decades. They’re still static forms in dynamic spaces.
And right now, there’s no option for seating that adapts to you, your space, or your flow.Pitch | Problem
Live
neata
Problem
l
TBC
Office chairs haven’t really functionally evolved in decades. They’re still static forms in dynamic spaces.
And right now, there’s no option for seating that adapts to you, your space, or your flow.Pitch | Problem
Live
neata
Problem
l
TBC
Office chairs haven’t really functionally evolved in decades. They’re still static forms in dynamic spaces.
And right now, there’s no option for seating that adapts to you, your space, or your flow.Pitch | Problem
Live
neata
neata
Create neater, better optimised workspaces
with a transforming office chair
neata
Create neater, better optimised workspaces
with a transforming office chair
Pitch
Live
neata
neata
Create neater, better optimised workspaces with a transforming office chair
neata
Create neater, better optimised workspaces with a transforming office chair
Pitch
Live
neata
neata
Create neater, better optimised workspaces
with a transforming office chair
neata
Create neater, better optimised workspaces
with a transforming office chair
Pitch
Live
neata
neata
Create neater, better optimised workspaces
with a transforming office chair
neata
Create neater, better optimised workspaces
with a transforming office chair
Pitch
Live
neata
Solution
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Transforming Offce Chair
Solution
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Transforming Offce Chair
Solution
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Transforming Offce Chair
Solution
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Transforming Offce Chair
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Live
neata
Product -
Introduction
neata
The World's First Hybrid Workspace Seat
Pitch | Problem
Live
neata
Product
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Brand
Product
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Brand
Product
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Brand
Product
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Brand
Neata Tech
Using innovation and technology to enhances the users experience of the workspace by making the seat more engaging, adaptable, inspiring and fun.
Neata Space
Neata technology cleverly removes obstacles and micro-obstacles, creating workspaces that are more efficient, organised and neat. The marginal space gains add up to create a space that flows effortlessly and harmoniously.
Neata Mind
Neater spaces creates neater minds, which enhances clarity, focus and productivity. Creating the space for you to be at your best.
Pitch | Problem
Live
neata
Product
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What are selling
Product
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What are selling
Product
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What are selling
Product
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What are selling
What are we selling?
Chair (Ergonomic chair, style and design, sustainability, status)
Space (More space to move, less visual clutter, better access to desktop)
Transformation (Experience, tech, innovation
*Bonus
Circular business - Business model - more viable to send back
Flow Brand - Joyride - our intention to over value how
What are we selling?
Chair (Ergonomic chair, style and design, sustainability, status)
Space (More space to move, less visual clutter, better access to desktop)
Transformation (Experience, tech, innovation
*Bonus
Circular business - Business model - more viable to send back
Flow Brand - Joyride - our intention to over value how
What are we selling?
Chair (Ergonomic chair, style and design, sustainability, status)
Space (More space to move, less visual clutter, better access to desktop)
Transformation (Experience, tech, innovation
*Bonus
Circular business - Business model - more viable to send back
Flow Brand - Joyride - our intention to over value how
What are we selling?
Chair (Ergonomic chair, style and design, sustainability, status)
Space (More space to move, less visual clutter, better access to desktop)
Transformation (Experience, tech, innovation
*Bonus
Circular business - Business model - more viable to send back
Flow Brand - Joyride - our intention to over value how
Pitch | Problem
Live
neata
Product
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Features
Product
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Features
Product
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Features
Product
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Features
Responsive Technology
No hassle. No electrics. The responsive mechanism is powered by your bodyweight,
Easy and intuitive to use. Simply transforming when you sit down & get up.
Mechanism comes with a 10yr warranty
Choice and Control
neata has multiple modes to give users more choice in how to use the seat depending on their preference
1 - Responsive Seat
2 - Ergonomic chair (Locked)
3 - Perch Stool (Locked)
Assisted Sit
The responsive mechanism supports the users weight when sitting down for a smooth and soft sit
Ergonomics
Neata is designed for comfort with arm support, height adjustable, rotating 5 star base, as well as 3D knit for superior comfort
Pitch | Problem
Live
neata
Product
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Benefits
Product
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Benefits
Product
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Benefits
Product
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Benefits
Pitch | Problem
Live
neata
Market
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Size
Market
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Size
Market
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Size
Market
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Size
The global office chair market - $14.04 billion in 2023
And is expected to reach $23.09 billion by 2023 (CAGR 5.1%)
Pitch | Problem
Live
neata
Market
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Sectors
Home/Personal
Home/Personal
Home/Personal
Home/Personal
Office
Office
Office
Office
Hotels
Hotels
Hotels
Hotels
Institutions & Facilities
Institutions & Facilities
Institutions & Facilities
Institutions & Facilities
Control Centers
Control Centers
Control Centers
Control Centers
Conferences & Auditorums
Conferences & Auditorums
Conferences & Auditorums
Conferences & Auditorums
Pitch | Problem
Live
neata
Route-To-Market
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Business Model
Route-To-Market
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Business Model
Route-To-Market
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Business Model
Route-To-Market
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Business Model
Global E-Com Tech Business First
Global Niche Business - Selling a niche product to wider market segment/audience
We can start generating sales quicker through marketing whilst building connections/sales with contract/dealers etc
We create a sustainable business model without relying on the longer sales process of contract/distributors
We can start slowly, minimising costs, and scale quickly using cash from sales to increase production
Neata is designed to pack down into a compact box to be sent globally
Our DTC markets are wealthy, densely populated cities: Tokyo, Singapore, London, New York, Shanghai
Global E-Com Tech Business First
Global Niche Business - Selling a niche product to wider market segment/audience
We can start generating sales quicker through marketing whilst building connections/sales with contract/dealers etc
We create a sustainable business model without relying on the longer sales process of contract/distributors
We can start slowly, minimising costs, and scale quickly using cash from sales to increase production
Neata is designed to pack down into a compact box to be sent globally
Our DTC markets are wealthy, densely populated cities: Tokyo, Singapore, London, New York, Shanghai
Global E-Com Tech Business First
Global Niche Business - Selling a niche product to wider market segment/audience
We can start generating sales quicker through marketing whilst building connections/sales with contract/dealers etc
We create a sustainable business model without relying on the longer sales process of contract/distributors
We can start slowly, minimising costs, and scale quickly using cash from sales to increase production
Neata is designed to pack down into a compact box to be sent globally
Our DTC markets are wealthy, densely populated cities: Tokyo, Singapore, London, New York, Shanghai
Global E-Com Tech Business First
Global Niche Business - Selling a niche product to wider market segment/audience
We can start generating sales quicker through marketing whilst building connections/sales with contract/dealers etc
We create a sustainable business model without relying on the longer sales process of contract/distributors
We can start slowly, minimising costs, and scale quickly using cash from sales to increase production
Neata is designed to pack down into a compact box to be sent globally
Our DTC markets are wealthy, densely populated cities: Tokyo, Singapore, London, New York, Shanghai
Pitch | Problem
Live
neata
Route-To-Market
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Business Model
Route-To-Market
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Business Model
Route-To-Market
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Business Model
Route-To-Market
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Business Model
3 Customer Base
Direct-to-Consumer (DTC)
Online sales via e-commerce platform.
Individuals
Small Businesses
Contract Sales
B2B sales via negotiated contracts to organisations, commercial clients, or institutions.
Sold direct
Via dealers
Reseller (Stockists)
Bulk sales to third-party resellers
Wholesaler
Distributors
Retailer
3 Customer Base
Direct-to-Consumer (DTC)
Online sales via e-commerce platform.
Individuals
Small Businesses
Contract Sales
B2B sales via negotiated contracts to organisations, commercial clients, or institutions.
Sold direct
Via dealers
Reseller (Stockists)
Bulk sales to third-party resellers
Wholesaler
Distributors
Retailer
3 Customer Base
Direct-to-Consumer (DTC)
Online sales via e-commerce platform.
Individuals
Small Businesses
Contract Sales
B2B sales via negotiated contracts to organisations, commercial clients, or institutions.
Sold direct
Via dealers
Reseller (Stockists)
Bulk sales to third-party resellers
Wholesaler
Distributors
Retailer
3 Customer Base
Direct-to-Consumer (DTC)
Online sales via e-commerce platform.
Individuals
Small Businesses
Contract Sales
B2B sales via negotiated contracts to organisations, commercial clients, or institutions.
Sold direct
Via dealers
Reseller (Stockists)
Bulk sales to third-party resellers
Wholesaler
Distributors
Retailer
Route-To-Market
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Market Opportunity & Global reach
Route-To-Market
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Market Opportunity & Global reach
Route-To-Market
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Market Opportunity & Global reach
Route-To-Market
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Market Opportunity & Global reach
We’re targeting high-value urban markets across the globe
Key Growth Regions
EU (HQ & Fulfilment)
US
Asia (Core focus Japan)
UK
Productivity & Flow
Creating a clutter-free workspace to enhance productivity & focus
We’re targeting high-value urban markets across the globe
Key Growth Regions
EU (HQ & Fulfilment)
US
Asia (Core focus Japan)
UK
Productivity & Flow
Creating a clutter-free workspace to enhance productivity & focus
We’re targeting high-value urban markets across the globe
Key Growth Regions
EU (HQ & Fulfilment)
US
Asia (Core focus Japan)
UK
Productivity & Flow
Creating a clutter-free workspace to enhance productivity & focus
We’re targeting high-value urban markets across the globe
Key Growth Regions
EU (HQ & Fulfilment)
US
Asia (Core focus Japan)
UK
Productivity & Flow
Creating a clutter-free workspace to enhance productivity & focus
Route-To-Market
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Audience
Route-To-Market
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Audience
Route-To-Market
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Audience
Route-To-Market
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Audience
Tech Innovators
Seek out new & novel tech innovations to enhance their lives
Value neatness & organisation
Value neatness and order for a more harmonious workspace
Productivity & Flow
Creating a clutter-free workspace to enhance productivity & focus
Audience Values
Tech
Seek out new & novel tech innovations to enhance their lives
Neatness
Free from clutter and mess for a more harmonious workspace
Space
Whether that's maximising the use, creating more or just enjoying what they have
Productivity
A neat and tidy environment helps them be productive
Tech Innovators
Seek out new & novel tech innovations to enhance their lives
Value neatness & organisation
Value neatness and order for a more harmonious workspace
Productivity & Flow
Creating a clutter-free workspace to enhance productivity & focus
Audience Values
Tech
Seek out new & novel tech innovations to enhance their lives
Neatness
Free from clutter and mess for a more harmonious workspace
Space
Whether that's maximising the use, creating more or just enjoying what they have
Productivity
A neat and tidy environment helps them be productive
Tech Innovators
Seek out new & novel tech innovations to enhance their lives
Value neatness & organisation
Value neatness and order for a more harmonious workspace
Productivity & Flow
Creating a clutter-free workspace to enhance productivity & focus
Audience Values
Tech
Seek out new & novel tech innovations to enhance their lives
Neatness
Free from clutter and mess for a more harmonious workspace
Space
Whether that's maximising the use, creating more or just enjoying what they have
Productivity
A neat and tidy environment helps them be productive
Tech Innovators
Seek out new & novel tech innovations to enhance their lives
Value neatness & organisation
Value neatness and order for a more harmonious workspace
Productivity & Flow
Creating a clutter-free workspace to enhance productivity & focus
Audience Values
Tech
Seek out new & novel tech innovations to enhance their lives
Neatness
Free from clutter and mess for a more harmonious workspace
Space
Whether that's maximising the use, creating more or just enjoying what they have
Productivity
A neat and tidy environment helps them be productive
Route-To-Market
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Pricing Model
Route-To-Market
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Pricing Model
Route-To-Market
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Pricing Model
Route-To-Market
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Pricing Model
Launch Strategy
Position Neata as premium product in the beginning - but Neata can be made cheaplyPremium Model
EU (HQ & Fulfilment)
Base model
Creating a clutter-free workspace to enhance productivity & focus
What 3D knit we use, what castors, what metal, how adjustable, it is
Launch Strategy
Position Neata as premium product in the beginning - but Neata can be made cheaplyPremium Model
EU (HQ & Fulfilment)
Base model
Creating a clutter-free workspace to enhance productivity & focus
What 3D knit we use, what castors, what metal, how adjustable, it is
Launch Strategy
Position Neata as premium product in the beginning - but Neata can be made cheaplyPremium Model
EU (HQ & Fulfilment)
Base model
Creating a clutter-free workspace to enhance productivity & focus
What 3D knit we use, what castors, what metal, how adjustable, it is
Launch Strategy
Position Neata as premium product in the beginning - but Neata can be made cheaplyPremium Model
EU (HQ & Fulfilment)
Base model
Creating a clutter-free workspace to enhance productivity & focus
What 3D knit we use, what castors, what metal, how adjustable, it is
Route-To-Market
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Production
Route-To-Market
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Production
Route-To-Market
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Production
Route-To-Market
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Production
Neata Production & Fulfilment
Why?
Launch: Manufacturing based in the EU (Plans to rollout to US, Asia when possible)
Strategically designed to be manufactured without tooling - Reducing upfront investment costs and risk
Neata will have a more technical aesthetic to it compared to other chairs - which is why its more relevant to DTC than for contract* initially
Smaller batch manufacturing means the designed can be iterated and improved
Its minimalist design means it can pack down into a compact box to be shipped globally
*Contract sales requirements may mean further developments is needed for the product
Neata Production & Fulfilment
Why?
Launch: Manufacturing based in the EU (Plans to rollout to US, Asia when possible)
Strategically designed to be manufactured without tooling - Reducing upfront investment costs and risk
Neata will have a more technical aesthetic to it compared to other chairs - which is why its more relevant to DTC than for contract* initially
Smaller batch manufacturing means the designed can be iterated and improved
Its minimalist design means it can pack down into a compact box to be shipped globally
*Contract sales requirements may mean further developments is needed for the product
Neata Production & Fulfilment
Why?
Launch: Manufacturing based in the EU (Plans to rollout to US, Asia when possible)
Strategically designed to be manufactured without tooling - Reducing upfront investment costs and risk
Neata will have a more technical aesthetic to it compared to other chairs - which is why its more relevant to DTC than for contract* initially
Smaller batch manufacturing means the designed can be iterated and improved
Its minimalist design means it can pack down into a compact box to be shipped globally
*Contract sales requirements may mean further developments is needed for the product
Neata Production & Fulfilment
Why?
Launch: Manufacturing based in the EU (Plans to rollout to US, Asia when possible)
Strategically designed to be manufactured without tooling - Reducing upfront investment costs and risk
Neata will have a more technical aesthetic to it compared to other chairs - which is why its more relevant to DTC than for contract* initially
Smaller batch manufacturing means the designed can be iterated and improved
Its minimalist design means it can pack down into a compact box to be shipped globally
*Contract sales requirements may mean further developments is needed for the product
Route-To-Market
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Vision
Route-To-Market
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Vision
Route-To-Market
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Vision
Route-To-Market
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Vision
Long Term Goals
Licensing
White labelling
Partnerships with other brands
Create a back to base model - to create secondhand market of upgraded, refurbished, recycled Neata products
Create subscription/Leasing model to
Create a flagship store
Long Term Goals
Licensing
White labelling
Partnerships with other brands
Create a back to base model - to create secondhand market of upgraded, refurbished, recycled Neata products
Create subscription/Leasing model to
Create a flagship store
Long Term Goals
Licensing
White labelling
Partnerships with other brands
Create a back to base model - to create secondhand market of upgraded, refurbished, recycled Neata products
Create subscription/Leasing model to
Create a flagship store
Long Term Goals
Licensing
White labelling
Partnerships with other brands
Create a back to base model - to create secondhand market of upgraded, refurbished, recycled Neata products
Create subscription/Leasing model to
Create a flagship store
Route-To-Market
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Route-To-Market
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Route-To-Market
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Route-To-Market
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Product Development
Neata is just the latest expression Responsive Furniture. The concept we created and pioneered. The special sauce is the mechanism. The pivot mechanism in Neata is much simpler, less expensive, more robust than the sliding mechanism used in Cuba.
Option 1: Develop an alternative look and style of Neata Hybrid Seat
Option 2: Use the same mechanism but develop a different type chair
Option 3: Develop alternative RF products
Product Development
Neata is just the latest expression Responsive Furniture. The concept we created and pioneered. The special sauce is the mechanism. The pivot mechanism in Neata is much simpler, less expensive, more robust than the sliding mechanism used in Cuba.
Option 1: Develop an alternative look and style of Neata Hybrid Seat
Option 2: Use the same mechanism but develop a different type chair
Option 3: Develop alternative RF products
Product Development
Neata is just the latest expression Responsive Furniture. The concept we created and pioneered. The special sauce is the mechanism. The pivot mechanism in Neata is much simpler, less expensive, more robust than the sliding mechanism used in Cuba.
Option 1: Develop an alternative look and style of Neata Hybrid Seat
Option 2: Use the same mechanism but develop a different type chair
Option 3: Develop alternative RF products
Product Development
Neata is just the latest expression Responsive Furniture. The concept we created and pioneered. The special sauce is the mechanism. The pivot mechanism in Neata is much simpler, less expensive, more robust than the sliding mechanism used in Cuba.
Option 1: Develop an alternative look and style of Neata Hybrid Seat
Option 2: Use the same mechanism but develop a different type chair
Option 3: Develop alternative RF products
Route-To-Market
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Circular Business
Route-To-Market
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Circular Business
Route-To-Market
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Circular Business
Route-To-Market
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Circular Business
Neata Feature - Circular Economy Design
Designed with the circular economy baked in.
Uses materials that maintains its value throughout its lifetime.
Uses processes that allow easy repairs, refurbishment, and recycling over product lifecycle.Neata Feature - Circular Economy Design
Designed with the circular economy baked in.
Uses materials that maintains its value throughout its lifetime.
Uses processes that allow easy repairs, refurbishment, and recycling over product lifecycle.Neata Feature - Circular Economy Design
Designed with the circular economy baked in.
Uses materials that maintains its value throughout its lifetime.
Uses processes that allow easy repairs, refurbishment, and recycling over product lifecycle.Neata Feature - Circular Economy Design
Designed with the circular economy baked in.
Uses materials that maintains its value throughout its lifetime.
Uses processes that allow easy repairs, refurbishment, and recycling over product lifecycle.
