We redefine possibility by combining imagination with precision technology to shape extraordinary experiences.
Innovation & Technology
Joyride is a innovation company focused on creating responsive furniture for modern life. Our latest project, Neata, is a product brand born from this mission — a hybrid seat designed for how we live and work today. From home offices to shared spaces, we build with a dual focus: comfort for the user and freedom for the space.
From our earliest experiments to breakthroughs like Cuba, we’ve reimagined how furniture can respond to real life — with movement, empathy, and intent.
At the core of our thinking is ITD — Innovation, Technology, and Design — a guiding framework for everything we do. It’s how we explore problems, prototype solutions, and build furniture that’s as fluid and flexible as the people who use it.
Innovation starts with a question: what real human need are we solving, and how can we imagine a better possibility?
This mindset led directly to one of our most defining breakthroughs — the creation of responsive furniture: a new category of seating that moves, adapts, and responds to life.
Technology is where imagination meets reality — where we ask: can it be done?
Tech and engineering is never an afterthought. It’s the engine behind our innovations— like our patented responsive mechanism — solving complex challenges to create furniture that moves and adapts with you naturally.
Our technology turns bold ideas into real-world solutions, unlocking adaptability without complexity.
Design is where innovation becomes experience.
At Joyride, it’s the feel, the function, the style — the spirit that gives every creation its purpose.
From the first curves of Chool, the crisp lines of Cuba, to the next evolution of Neata, design shapes how our ideas connect with people — balancing beauty with purpose, intuition with impact.
