Joyride
l
neata
Investment Proposal
“In work and business, if you’re not innovating, you’re going backwards.”
-Wise words, ignored by anonymous ex-CEO now 5 star Uber driver
2 | Quote
Joyride
neata
Disclaimer: This is not for everyone
The following presentation is for people and businesses who believe that innovation leads to positive change and progress. That inspiring and innovative work environments leads to more creativity, productivity and flow for better outcomes.
For those who love clutter, mess, obstructions and things in the way - the following product is not for you.
3 | Disclaimer
Joyride
neata
Problem 1: For the progress individuals and companies looking for more inspiring, connected working experience, the chair itself is outdated
Too narrowly designed
Built for sitting — and little else
Uninspiring experience
Offers no inspiration, joy, or sense of connection.
Rigid & Lack Adaptability
One fixed form. No adaptability for modern ways of working.
Problem - Office chairs are outdated
Joyride
neata
Solution: A transforming Office Chair
Multi-focused design
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Solution - A transforming office chair
Joyride
neata
Problem 2: For those looking to create a neat and organised working environment, that is minimal and harmonious; office chairs disrupt the space around them
They get in the way
Bulky and static, with no way to neatly stow or move them aside
They don’t support dynamic work.
Spaces are fluid — but chairs are fixed, with no way to adapt or respond
They clutter the room — even when not in use.
Unoccupied chairs create physical and visual clutter, breaking spatial flow and mental clarity.
Problem 2 - Office chairs disrupt space
Joyride
neata
Solution: A disappearing Office Chair
It gets out of your way
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
It flows between different modes and uses
To better support your space for you and others
Visual harmony
Hidden out of thee way for a more calm and hamonious space
Solution 2 - A disappearing chair
Joyride
neata
Problem 3: The business model is broken
Tooling costs lock the industry into mass production.
Traditional manufacturing demands scale to break even — making it rigid and wasteful.
Too much plastic. Too little care.
Chairs are still built with plastic-heavy parts — despite known environmental costs
They’re treated as throwaway items.
Cheap to make, easy to replace — most chairs are destined for landfill, not legacy.
Problem 3 - Broken Model
Joyride
neata
Problem 4: Its hard to create a global furniture company without lot of investment
Very expensive to set up the infrastructure
Traditional manufacturing demands scale to break even — making it rigid and wasteful.
Its expensive to ship ready built office chairs globally
Chairs are still built with plastic-heavy parts — despite known environmental costs
They’re treated as throwaway items.
Cheap to make, easy to replace — most chairs are destined for landfill, not legacy.
Problem 3 - Broken Model
Joyride
neata
Solution: A transforming Office Chair
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Solution -
Joyride
neata
Solution: A transforming Office Chair
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Pitch | Solution
Joyride
neata