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Pitches

Joyride

Investment Proposal

Pitch | Title

Joyride

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Disclaimer

For those who love clutter, mess, obstructions and things in the way - the following product is not for you.

Pitch | Disclaimer

Joyride

neata

neata

l

A revolutionary office chair that
enhances flow in the workspace

neata

Create neater, better optimised workspaces
with a transforming office chair

Pitch | Introduction

Joyride

neata

neata

l

A revolutionary office chair that
enhances flow in the workspace

neata

Create neater, better optimised workspaces
with a transforming office chair

Pitch | Introduction

Joyride

neata

neata

l

A revolutionary office chair that
enhances flow in the workspace

neata

Create neater, better optimised workspaces
with a transforming office chair

Pitch | Introduction

Joyride

neata

neata

l

A revolutionary office chair that enhances flow in the workspace

neata

Create neater, better optimised workspaces with a transforming office chair

Pitch | Introduction

Joyride

neata

What do we mean by flow?
There are different levels and types of flow that all influence how we work and feel in a workspace
Spatial Flow:
The feeling of the space and how easily someone can move around.

It’s about having room to breathe, stay organised, and move freely — without clutter or obstacles.
Mental Flow:
The ability to be present, calm and focused.

When your mind isn’t distracted by your environment, you can think clearly and perform at your best.
Adaptive Flow:
How smoothly someone can shift between tasks, modes, or moments.

From sitting to standing, calls to deep work — transitions happen without friction.
Each one can enhance your workspace. But when all three align — flow becomes transformative.
Pitch | Insight - Why Flow?
Joyride
neata
Why FLOW matters
It's linked to the work and the workspace. impacts the physical and mental Our workspace impacts how we feel and our performance
When everything flows:
More focused • Reach Peak performance • Do Best work
Clean • Organized • Effortless movement
When nothing flows:
Cluttered • Obstacles • Constant friction
Struggle • Distraction • Fighting your space
Flow = when your workspace works WITH you, not against you
Pitch | Insight
Joyride
neata
What do we mean by flow?
There are different levels and types of flow that all influence how we work and feel in a workspace
Spatial Flow:
The feeling of the space and how easily someone can move around.

It’s about having room to breathe, stay organised, and move freely — without clutter or obstacles.
Mental Flow:
The ability to be present, calm and focused.

When your mind isn’t distracted by your environment, you can think clearly and perform at your best.
Adaptive Flow:
How smoothly someone can shift between tasks, modes, or moments.

From sitting to standing, calls to deep work — transitions happen without friction.
Each one can enhance your workspace. But when all three align — flow becomes transformative.
Pitch | Insight - Why Flow?
Joyride
neata
Why FLOW matters
It's linked to the work and the workspace. impacts the physical and mental Our workspace impacts how we feel and our performance
When everything flows:
More focused • Reach Peak performance • Do Best work
Clean • Organized • Effortless movement
When nothing flows:
Cluttered • Obstacles • Constant friction
Struggle • Distraction • Fighting your space
Flow = when your workspace works WITH you, not against you
Pitch | Insight
Joyride
neata
What do we mean by flow?
There are different levels and types of flow that all influence how we work and feel in a workspace
Spatial Flow:
The feeling of the space and how easily someone can move around.

It’s about having room to breathe, stay organised, and move freely — without clutter or obstacles.
Mental Flow:
The ability to be present, calm and focused.

When your mind isn’t distracted by your environment, you can think clearly and perform at your best.
Adaptive Flow:
How smoothly someone can shift between tasks, modes, or moments.

From sitting to standing, calls to deep work — transitions happen without friction.
Each one can enhance your workspace. But when all three align — flow becomes transformative.
Pitch | Insight - Why Flow?
Joyride
neata
Why FLOW matters
It's linked to the work and the workspace. impacts the physical and mental Our workspace impacts how we feel and our performance
When everything flows:
More focused • Reach Peak performance • Do Best work
Clean • Organized • Effortless movement
When nothing flows:
Cluttered • Obstacles • Constant friction
Struggle • Distraction • Fighting your space
Flow = when your workspace works WITH you, not against you
Pitch | Insight
Joyride
neata
What do we mean by flow?
There are different levels and types of flow that all influence how we work and feel in a workspace
Spatial Flow:
The feeling of the space and how easily someone can move around.

It’s about having room to breathe, stay organised, and move freely — without clutter or obstacles.
Mental Flow:
The ability to be present, calm and focused.

When your mind isn’t distracted by your environment, you can think clearly and perform at your best.
Adaptive Flow:
How smoothly someone can shift between tasks, modes, or moments.

From sitting to standing, calls to deep work — transitions happen without friction.
Each one can enhance your workspace. But when all three align — flow becomes transformative.
Pitch | Insight - Why Flow?
Joyride
neata
Why FLOW matters
It's linked to the work and the workspace. impacts the physical and mental Our workspace impacts how we feel and our performance
When everything flows:
More focused • Reach Peak performance • Do Best work
Clean • Organized • Effortless movement
When nothing flows:
Cluttered • Obstacles • Constant friction
Struggle • Distraction • Fighting your space
Flow = when your workspace works WITH you, not against you
Pitch | Insight
Joyride
neata

Flow isn't just a concept - it directly impacts how you perform.

Your environment shapes everything: how you feel while working, how well you focus, how smoothly you collaborate.

When your workspace flows - when it's clean, organized, easy to move around - you do your best work. You can focus deeply. You can transition seamlessly between tasks. Everything feels effortless.

But when nothing flows - when it's cluttered, full of obstacles, constant friction - you're fighting your environment instead of using it. You struggle. You get distracted. You can't get into that peak performance state.

Flow happens when your workspace works WITH you, not against you. And traditional office chairs break that flow in ways most people don't even realize.

Problem: Current office chairs are a flow blocker
For people trying to create clarity, space, and movement in their day — the chair is working against them.
Spatial Flow Problems:
• Always in the way, even when not in use
• Hard to tuck, stow, or move
•When chairs aren't in use, they become obstacles — physically and visually.
Mental Flow Problems:
• Disrupts the feel of a clean, calm space
• Adds to visual noise, reducing focus
• Not designed for how people actually move through their day
• Unnecessary time and energy is used constantly to move it out of the way leading to annoyance and inefficiencies
Adaptive Flow Problems:
• Fixed and rigid Form — one posture, one function
• No flexibility for different tasks, moods, or modes
• No way to make it disappear when not needed
Pitch | Problem
Joyride
neata
Problem: Current office chairs are a flow blocker
For people trying to create clarity, space, and movement in their day — the chair is working against them.
Spatial Flow Problems:
• Always in the way, even when not in use
• Hard to tuck, stow, or move
•When chairs aren't in use, they become obstacles — physically and visually.
Mental Flow Problems:
• Disrupts the feel of a clean, calm space
• Adds to visual noise, reducing focus
• Not designed for how people actually move through their day
• Unnecessary time and energy is used constantly to move it out of the way leading to annoyance and inefficiencies
Adaptive Flow Problems:
• Fixed and rigid Form — one posture, one function
• No flexibility for different tasks, moods, or modes
• No way to make it disappear when not needed
Pitch | Problem
Joyride
neata
Problem: Current office chairs are a flow blocker
For people trying to create clarity, space, and movement in their day — the chair is working against them.
Spatial Flow Problems:
• Always in the way, even when not in use
• Hard to tuck, stow, or move
•When chairs aren't in use, they become obstacles — physically and visually.
Mental Flow Problems:
• Disrupts the feel of a clean, calm space
• Adds to visual noise, reducing focus
• Not designed for how people actually move through their day
• Unnecessary time and energy is used constantly to move it out of the way leading to annoyance and inefficiencies
Adaptive Flow Problems:
• Fixed and rigid Form — one posture, one function
• No flexibility for different tasks, moods, or modes
• No way to make it disappear when not needed
Pitch | Problem
Joyride
neata
Problem: Current office chairs are a flow blocker
For people trying to create clarity, space, and movement in their day — the chair is working against them.
Spatial Flow Problems:
• Always in the way, even when not in use
• Hard to tuck, stow, or move
•When chairs aren't in use, they become obstacles — physically and visually.
Mental Flow Problems:
• Disrupts the feel of a clean, calm space
• Adds to visual noise, reducing focus
• Not designed for how people actually move through their day
• Unnecessary time and energy is used constantly to move it out of the way leading to annoyance and inefficiencies
Adaptive Flow Problems:
• Fixed and rigid Form — one posture, one function
• No flexibility for different tasks, moods, or modes
• No way to make it disappear when not needed
Pitch | Problem
Joyride
neata

Speakers Note: It’s not just a piece of furniture — it’s one of the biggest obstacles to a productive, adaptable workspace.

Problems: A transforming Office Chair

Creating Space & Flow

Fully fits under a desk creating more physical and visual space for the user & others sharing the space

Connected Experience

Creates a more dynamic and experiential workspace

Adaptable

Switches between a full ergonomic chair and a compact, stowable standby seat

Pitch | Solution

Joyride

neata

Solution: A transforming Office Chair

Creating Space & Flow

Fully fits under a desk creating more physical and visual space for the user & others sharing the space

Connected Experience

Creates a more dynamic and experiential workspace

Adaptable

Switches between a full ergonomic chair and a compact, stowable standby seat

Pitch | Solution

Joyride

neata

neata

l

A revolutionary office chair that enhances flow in the workspace

neata

Create neater, better optimised workspaceswith a transforming office chair

neata

l

A revolutionary office chair that enhances flow in the workspace

neata

Create neater, better optimised workspaceswith a transforming office chair

neata

l

A revolutionary office chair that enhances flow in the workspace

neata

Create neater, better optimised workspaceswith a transforming office chair

neata

l

A revolutionary office chair that enhances flow in the workspace

neata

Create neater, better optimised workspaces with a transforming office chair

What do we mean by flow?

There are different levels and types of flow that all influence how we work and feel in a workspace

Spatial Flow:

The feeling of the space and how easily someone can move around. It’s about having room to breathe, stay organised, and move freely — without clutter or obstacles.

Mental Flow:

The ability to be present, calm and focused.When your mind isn’t distracted by your environment, you can think clearly and perform at your best.

Adaptive Flow:

How smoothly someone can shift between tasks, modes, or moments.From sitting to standing, calls to deep work — transitions happen without friction.

Each one can enhance your workspace. But when all three align — flow becomes transformative.

Why FLOW mattersIt's linked to the work and the workspace. impacts the physical and mental Our workspace impacts how we feel and our performance

When everything flows:

More focused • Reach Peak performance • Do Best work

Clean • Organized • Effortless movement

When nothing flows:

Cluttered • Obstacles • Constant friction

Struggle • Distraction • Fighting your space

Flow = when your workspace works WITH you, not against you

Problem: Current office chairs are a flow blocker

For people trying to create clarity, space, and movement in their day — the chair is working against them.

Spatial Flow Problems:

• Always in the way, even when not in use• Hard to tuck, stow, or move•When chairs aren't in use, they become obstacles — physically and visually.

Mental Flow Problems:

• Disrupts the feel of a clean, calm space• Adds to visual noise, reducing focus• Not designed for how people actually move through their day• Unnecessary time and energy is used constantly to move it out of the way leading to annoyance and inefficiencies

Adaptive Flow Problems:

• Fixed and rigid Form — one posture, one function• No flexibility for different tasks, moods, or modes• No way to make it disappear when not needed

A revolutionary office chair that
enhances flow in the workspace

Create neater, better optimised workspaces
with a transforming office chair

A revolutionary office chair that
enhances flow in the workspace

Create neater, better optimised workspaces
with a transforming office chair

A revolutionary office chair that
enhances flow in the workspace

Create neater, better optimised workspaces
with a transforming office chair

The feeling of the space and how easily someone can move around.

It’s about having room to breathe, stay organised, and move freely — without clutter or obstacles.

The ability to be present, calm and focused.

When your mind isn’t distracted by your environment, you can think clearly and perform at your best.

How smoothly someone can shift between tasks, modes, or moments.

From sitting to standing, calls to deep work — transitions happen without friction.

Why FLOW matters
It's linked to the work and the workspace. impacts the physical and mental Our workspace impacts how we feel and our performance

• Always in the way, even when not in use
• Hard to tuck, stow, or move
•When chairs aren't in use, they become obstacles — physically and visually.

• Disrupts the feel of a clean, calm space
• Adds to visual noise, reducing focus
• Not designed for how people actually move through their day
• Unnecessary time and energy is used constantly to move it out of the way leading to annoyance and inefficiencies

• Fixed and rigid Form — one posture, one function
• No flexibility for different tasks, moods, or modes
• No way to make it disappear when not needed