Joyride
l
Investment Proposal
Pitch | Title
Joyride
neata
Disclaimer
Disclaimer
Disclaimer
For those who love clutter, mess, obstructions and things in the way - the following product is not for you.
Pitch | Disclaimer
Joyride
neata

neata
l
A revolutionary office chair that
enhances flow in the workspace
neata
Create neater, better optimised workspaces
with a transforming office chair
Pitch | Introduction
Joyride
neata

neata
l
A revolutionary office chair that
enhances flow in the workspace
neata
Create neater, better optimised workspaces
with a transforming office chair
Pitch | Introduction
Joyride
neata

neata
l
A revolutionary office chair that
enhances flow in the workspace
neata
Create neater, better optimised workspaces
with a transforming office chair
Pitch | Introduction
Joyride
neata

neata
l
A revolutionary office chair that enhances flow in the workspace
neata
Create neater, better optimised workspaces with a transforming office chair
Pitch | Introduction
Joyride
neata
What do we mean by flow?
Types of flow that can influence how we feel and work in a space
Adaptive Flow:
How smoothly someone can shift between tasks, modes, or moments.
From sitting to standing, calls to deep work — transitions happen without friction.Spatial Flow:
The feeling of the space and how easily someone can move around.
It’s about having room to breathe, stay organised, and move freely — without clutter or obstacles.Mental Flow:
The ability to be present, calm and focused.
When your mind isn’t distracted by your environment, you can think clearly and perform at your best.Individually each one can enhance our workspace. But when all three align — flow becomes transformative.
Pitch | Insight - Why Flow?
Joyride
neata
Why FLOW matters
It's linked to the work and the workspace. impacts the physical and mental Our workspace impacts how we feel and our performanceWhen everything flows:
More focused • Reach Peak performance • Do Best work
Clean • Organized • Effortless movement
When nothing flows:
Cluttered • Obstacles • Constant friction
Struggle • Distraction • Fighting your space
Flow = when your workspace works WITH you, not against you
Pitch | Insight
Joyride
neata
What do we mean by flow?
Types of flow that can influence how we feel and work in a space
Adaptive Flow:
How smoothly someone can shift between tasks, modes, or moments.
From sitting to standing, calls to deep work — transitions happen without friction.Spatial Flow:
The feeling of the space and how easily someone can move around.
It’s about having room to breathe, stay organised, and move freely — without clutter or obstacles.Mental Flow:
The ability to be present, calm and focused.
When your mind isn’t distracted by your environment, you can think clearly and perform at your best.Individually each one can enhance our workspace. But when all three align — flow becomes transformative.
Pitch | Insight - Why Flow?
Joyride
neata
Why FLOW matters
It's linked to the work and the workspace. impacts the physical and mental Our workspace impacts how we feel and our performanceWhen everything flows:
More focused • Reach Peak performance • Do Best work
Clean • Organized • Effortless movement
When nothing flows:
Cluttered • Obstacles • Constant friction
Struggle • Distraction • Fighting your space
Flow = when your workspace works WITH you, not against you
Pitch | Insight
Joyride
neata
What do we mean by flow?
Types of flow that can influence how we feel and work in a space
Adaptive Flow:
How smoothly someone can shift between tasks, modes, or moments.
From sitting to standing, calls to deep work — transitions happen without friction.Spatial Flow:
The feeling of the space and how easily someone can move around.
It’s about having room to breathe, stay organised, and move freely — without clutter or obstacles.Mental Flow:
The ability to be present, calm and focused.
When your mind isn’t distracted by your environment, you can think clearly and perform at your best.Individually each one can enhance our workspace. But when all three align — flow becomes transformative.
Pitch | Insight - Why Flow?
Joyride
neata
Why FLOW matters
It's linked to the work and the workspace. impacts the physical and mental Our workspace impacts how we feel and our performanceWhen everything flows:
More focused • Reach Peak performance • Do Best work
Clean • Organized • Effortless movement
When nothing flows:
Cluttered • Obstacles • Constant friction
Struggle • Distraction • Fighting your space
Flow = when your workspace works WITH you, not against you
Pitch | Insight
Joyride
neata
What do we mean by flow?
Types of flow that can influence how we feel and work in a space
Adaptive Flow:
How smoothly someone can shift between tasks, modes, or moments.
From sitting to standing, calls to deep work — transitions happen without friction.Spatial Flow:
The feeling of the space and how easily someone can move around.
It’s about having room to breathe, stay organised, and move freely — without clutter or obstacles.Mental Flow:
The ability to be present, calm and focused.
When your mind isn’t distracted by your environment, you can think clearly and perform at your best.Individually each one can enhance our workspace. But when all three align — flow becomes transformative.
Pitch | Insight - Why Flow?
Joyride
neata
Why FLOW matters
It's linked to the work and the workspace. impacts the physical and mental Our workspace impacts how we feel and our performanceWhen everything flows:
More focused • Reach Peak performance • Do Best work
Clean • Organized • Effortless movement
When nothing flows:
Cluttered • Obstacles • Constant friction
Struggle • Distraction • Fighting your space
Flow = when your workspace works WITH you, not against you
Pitch | Insight
Joyride
neata
Problem: Current office chairs are a flow blocker
For people trying to create clarity, space, and movement in their day — the chair is working against them.
Adaptive Flow:
• Fixed and rigid Form — one posture, one function
• No flexibility for different tasks, moods, or modes
• No way to make it disappear when not neededSpatial Flow:
• Always in the way, even when not in use
• Hard to tuck, stow, or move
• Adds empty office chairs add visual clutter and takes up floor spaceMental Flow:
• Disrupts the feel of a clean, calm space
• Adds to visual noise, reducing focus
• Not designed for how people actually move through their day
• Unnecessary time and energy is used constantly to move it out of the way leading to annoyance and inefficienciesPitch | Problem
Joyride
neata
Problem: Current office chairs are a flow blocker
For people trying to create clarity, space, and movement in their day — the chair is working against them.
Adaptive Flow:
• Fixed and rigid Form — one posture, one function
• No flexibility for different tasks, moods, or modes
• No way to make it disappear when not neededSpatial Flow:
• Always in the way, even when not in use
• Hard to tuck, stow, or move
• Adds empty office chairs add visual clutter and takes up floor spaceMental Flow:
• Disrupts the feel of a clean, calm space
• Adds to visual noise, reducing focus
• Not designed for how people actually move through their day
• Unnecessary time and energy is used constantly to move it out of the way leading to annoyance and inefficienciesPitch | Problem
Joyride
neata
Problem: Current office chairs are a flow blocker
For people trying to create clarity, space, and movement in their day — the chair is working against them.
Adaptive Flow:
• Fixed and rigid Form — one posture, one function
• No flexibility for different tasks, moods, or modes
• No way to make it disappear when not neededSpatial Flow:
• Always in the way, even when not in use
• Hard to tuck, stow, or move
• Adds empty office chairs add visual clutter and takes up floor spaceMental Flow:
• Disrupts the feel of a clean, calm space
• Adds to visual noise, reducing focus
• Not designed for how people actually move through their day
• Unnecessary time and energy is used constantly to move it out of the way leading to annoyance and inefficienciesPitch | Problem
Joyride
neata
Problem: Current office chairs are a flow blocker
For people trying to create clarity, space, and movement in their day — the chair is working against them.
Adaptive Flow:
• Fixed and rigid Form — one posture, one function
• No flexibility for different tasks, moods, or modes
• No way to make it disappear when not neededSpatial Flow:
• Always in the way, even when not in use
• Hard to tuck, stow, or move
• Adds empty office chairs add visual clutter and takes up floor spaceMental Flow:
• Disrupts the feel of a clean, calm space
• Adds to visual noise, reducing focus
• Not designed for how people actually move through their day
• Unnecessary time and energy is used constantly to move it out of the way leading to annoyance and inefficienciesPitch | Problem
Joyride
neata
Problems: A transforming Office Chair
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Pitch | Solution
Joyride
neata
Solution: A transforming Office Chair
Creating Space & Flow
Fully fits under a desk creating more physical and visual space for the user & others sharing the space
Connected Experience
Creates a more dynamic and experiential workspace
Adaptable
Switches between a full ergonomic chair and a compact, stowable standby seat
Pitch | Solution
Joyride
neata