Flow
1. Core principle: Creating Space For Flow
What we're doing:
We're creating spaces—both physical (product and environment) and mental—to enable and enhance the experience of Flow.
Why we're doing it (Purpose):
Joyride’s mission is to enhance and improve the feeling of flow in peoples lives, by helping them find, enter, and maintain flow in their spaces to improve focus, harmony, and balance.
2. The Flow Spectrum: How We Understand Flow
Flow exists on a spectrum of experiential/emotional states from something everyone can feel to a more intense focused experience.
Base Level: Flow felt / Able to Flow (Pleasant Clarity)
The feeling of the space is neat & tidy, clear, unobstructed and harmonious. Things look and feel 'right'. The environment feels easy, pleasant, and invites clarity.
Mid Level: Mindfulness or Flow Steady (Calm Presence)
In this state, feeling flow = feeling calm, fully present, balanced, centred, free from distractions and comfortably focused—engaged without strain, attentive yet relaxed. It’s the stable baseline of mindful productivity. (Clarity and mindfulness.)
Highest Level: Flow State (Deep Immersion/Productivity & Focus. Peak Flow)
A heightened, hyper immersive experience of deep focus. You're fully absorbed, tasks feel effortless, distractions disappear, and your productivity peaks.
3. Creating environments for Flow
To support flow and across all its spectrum, we must create the right conditions.
Flow is fragile—easily blocked by distraction, discomfort, stress or friction. That’s why we want to help people create better environments—mental and physical—that trigger, protect and nurture it.
A flowing environment is not just about what’s present—but what’s absent.
Getting things out of the way that don’t need to be there is critical. Visual or physical clutter undermines flow before it even begins.
Order matters. Everything should have a place—and that place shouldn’t interfere with the space or its users.
The best spaces feel neat, intentional, and unobtrusive, supporting whatever mode you’re in without demanding attention.
Removing distractions—not just physically, but mentally—is essential for easing transitions and entering flow..
4. Flow Transitions: Bridging the States
Flow Transition is the mechanism that helps people shift smoothly between mental and physical state intuitively, without friction. It’s a dynamic bridge—a moment of change whether physical, mindset, or context.
Transitional Change:
From a Product perspective:
When sitting on or getting off - the Neata product changes smoothly and intentionally in its transition.
The seat changes by flowing from one state to another state
This physical transition is a Flow Trigger—a reminder to check in with your headspace and prepare mentally.
From a Space/Environment perspective:
Neata moves smoothly in and out of place
Easy to get out of the way enabling spatial flow
The environment adapts and flows easily to user needs
From a Mental perspective:
Transitioning from light focus to deeper engagement, or vice versa, is supported by the cues and design of the product and environment
The seat is a physical and visual trigger to flow and to nudge them towards deeper engagement or relaxed awareness
5. Building Blocks of Flow
Flow doesn’t happen by chance—it’s something we set the stage for. These building blocks are the conditions that make flow more likely, whether you're easing into calm presence or aiming for peak focus.
Each one removes friction, supports transition, or promotes clarity—physically, mentally, or collaboratively.
Harmony and Balance: Environments that feel calm, clear, and mentally grounding are essential foundations for flow.
Flowing in Space: Physical flow matters too. When a seat moves easily or a layout adapts intuitively, your attention stays uninterrupted.
Helping Individuals and Teams Flow: When a space flows, people can work in sync with their space—and each other—flow becomes shared, not just personal.
Flow Triggers: Small, deliberate cues in the environment—like sitting down in a way that signals focus—can nudge you into the right mindset.
Removing Flow Blockers: Discomfort, clutter, frustration—these are the silent killers of flow. Eliminating them is just as important as adding the right elements.
6. What it Means for Joyride and Neata
Joyride:
Embodies the philosophy—helping people experience flow through their environments in daily life to improve joy, focus, harmony.
Neata:
Realises that philosophy through a physical product. The Neata hybrid seat which supports the environment for flow by…
Removes flow blockers, barriers and obstacles.
Supports state transitions.
Acts as a daily Flow Trigger.