The Cube That Changed Everything
Cuba was our first fully realised expression of responsive furniture — a clean, minimal cube that quietly transformed into a seat the moment you sat down. No switches, no levers. Just geometry, balance, and a single idea: that furniture could respond to you.
It was modular, sculptural, and strange — in the best way. Internally, we called it “furniture for spaceships”: compact, adaptive, and quietly futuristic. Paired with the Dox tables, it became a complete seating-and-table system that reimagined how space could flex, flow, and optimise around human movement.
Loved by designers, minimalists, and curious thinkers around the world, Cuba became a cult object. But more importantly, it sparked everything that followed.