Chool was imagined, prototyped, and brought to life in a matter of months — a bold new concept created at speed. A simple notion of a chair that had the practicality and look of a stool.

It made its debut at a design show almost as quickly as it was conceived, and before we had time to catch our breath, it had sold. A cruise ship company snapped it up.

And, just like that, responsive furniture was born — fast, raw, full of potential. And we were already on to the next thing.